Shortcuts to ScreenFlow Success

i, o, command+backspace Anyone know what this keyboard shortcut means off the top of your head? What about command+c or command+v? The copy/paste keyboard shortcuts …

How Long Should Your Videos Be?

Most people are ultimately making marketing videos – with the goal of selling something, whether it be a company, a product, or a service. (You might think, “Hey, there are lots of other types of videos too! The honey badgerWhat about those ridiculous honey badger videos!” Well, you’ll notice that even those that seem to be purely entertainment are selling something… in this case, he’s got his own line of honey badger t-shirts. So I would argue that many entertainment videos are marketing videos in disguise. Troll around YouTube, and you’ll be hard pressed to find a video that’s not ultimately marketing something- either a brand or a product or even a link to a site that has advertising or other products). So, for most (i.e. marketing) videos, the optimal length depends on the goal of the video itself, and where the viewer is in the sales process.

Pre-Screencast Checklist

  I recently came across this pre-flight screencasting checklist from Viziblr, which had some great tips on things to do to prepare for a screencast. …

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